The 17 Best Influencer Marketing Platforms For 2026
- 21 mins
With hundreds of influencer marketing platforms on the market, finding the right one for your brand isn’t easy. Relying on trial and error can quickly get expensive, costing you thousands on a tool that doesn’t actually meet your needs.
To save you hours of manual research, I’ve rounded up 17 of the best influencer marketing platforms and compared them across:
• Pricing (where available)
• Influencer database size
• Key strengths and weaknesses
Let’s dive in…
1. GoMarketish
Best for: End-to-end influencer marketing for brands
What is it: GoMarketish is your go-to if you want an affordable, all-in-one influencer marketing solution with top-notch integrations. From finding the right influencers to reaching out, vetting profiles, monitoring content, and measuring performance — you can do it all without switching tabs.
Free trial: Yes, 14 days, with usage limits.
Price: Paid plans start at $17.99/month (billed annually) or $28.99/month (billed monthly). 
GoMarketish Plans and Pricing
Platforms: Instagram, YouTube, TikTok
Top features: • Search and filter influencers across Instagram, TikTok, and YouTube.
• Access detailed analytics — audience demographics, performance — so you can vet influencers before reaching out.
• Connect your Gmail account to GoMarketish’s influencer inbox to quickly respond to messages, with bulk email templates and variables to save time.
• Collect influencer content, spot missing ad disclosures, and track campaign performance with GoMarketish’s tracking tools.
• Streamline influencer relationship management by creating lists, adding labels, notes, and statuses to each influencer profile.
While GoMarketish is an all-in-one platform, its influencer search tools are particularly powerful. Discover influencer on Instagram, TikTok, and YouTube. And because it’s an open-network database (not pre-vetted), you’ll always have fresh potential partners, no matter your niche or location.
2. Upfluence
🥇 Best for: Integrating with a wide range of third-party platforms
🤔 What is it: Upfluence is a well-known all-in-one influencer marketing platform that goes beyond the usual suspects. With support for a wide range of social platforms, AI-powered tools, and strong ecommerce integrations, it’s built for brands that want a more connected, end-to-end solution.
🆓 Free trial: Yes, but not self-serve
💵 Price: Not publicly available; pricing is custom-quoted. Expect annual plans to start at around $18,000 for an end-to-end solution.
📱 Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs
👎 Potential drawbacks: Upfluence’s search isn’t the strongest. The database covers around 9M+ verified influencers and 12M+ through its Creator Marketplace — smaller than some competitors. Another drawback is communication: all influencer messaging happens inside Upfluence, meaning one more inbox to check.
🤝 Used by: Benefit, HelloFresh, Revolut
✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)
📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded
3. Modash
🥇 Best for: Affordable influencer marketing with Shopify integration
🤔 What is it: Modash is an influencer marketing platform positioned as a cost-effective, all-in-one solution. It’s particularly popular with ecommerce brands thanks to its Shopify integration. Users can find influencers, send outreach, vet profiles, and track performance without leaving the platform.
🆓 Free trial: Yes, 14 days (with usage limits)
💵 Price: Paid plans start at $199/month (billed annually) or $299/month (billed monthly).
📱 Platforms: Instagram, YouTube, TikTok
👎 Potential drawbacks: One of the main limitations with Modash is that you can’t export influencer email addresses in bulk, which makes large-scale outreach more time-consuming. Its reporting and analytics features are also more basic compared to higher-end platforms, which can be restrictive for brands looking for deeper insights.
🤝 Used by: Ecommerce brands and Shopify stores
✨ Review score: ★ 4.7/5 (Cuspera), ★ 4.6/5 (G2), ★ 4.4/5 (Capterra)
📣 Testimonial: “Modash makes it easy to manage influencer campaigns in one place, though we sometimes find the search and export features limiting.” – Verified User Review
4. GRIN
🥇 Best for: Managing influencer marketing and creator outreach at scale
🤔 What is it: GRIN is an all-in-one influencer marketing platform built to help brands find creators, manage outreach, track relationships, and measure campaign performance. Instead of juggling spreadsheets, emails, and tools, GRIN centralizes the entire influencer workflow in one place.
🆓 Free trial: No (demo available upon request)
💵 Price: Custom pricing based on brand needs and usage (typically geared toward mid-market and enterprise teams)
💪 How it works: GRIN lets you discover influencers using detailed filters, send personalized outreach emails directly from the platform, manage follow-ups, track conversations, handle contracts and payments, and analyze campaign results — all from a single dashboard.
👎 Potential drawbacks: GRIN may be overkill for small teams or brands running very lightweight campaigns. Pricing and feature depth are better suited for brands with ongoing or large-scale influencer programs.
🤝 Used by: Nike, Sephora, L’Oréal, SKIMS
✨ Review score: ★ 4.6/5 (G2)
📣 Testimonial: “GRIN gives us full visibility into our influencer relationships and campaigns. It’s powerful, intuitive, and has become the backbone of our creator marketing strategy.” – G2 Reviewer
5. Traackr
🥇 Best for: Enterprise influencer management for large beauty brands
🤔 What is it: Traackr is a long-established, data-driven influencer marketing platform designed for global enterprises. Launched in 2008, it’s built to help large brands plan, manage, and measure influencer programs at scale, with a strong emphasis on ROI, benchmarking, and competitive intelligence—especially in the beauty industry.
🆓 Free trial: No
💵 Price: From $32,500 per year
📱 Platforms: Unlisted (Traackr reports coverage across 13 platforms)
📇 Influencer database size: 7+ million
💪 How it works: Traackr enables brands to identify influencers, manage relationships, run gifting and product seeding programs, support affiliate campaigns, and analyze performance using detailed metrics and benchmarking tools. It’s particularly well suited for tracking long-term influencer impact across regions and campaigns.
👎 Potential drawbacks: Traackr’s high price point makes it inaccessible for smaller brands or teams. The interface can feel unintuitive, influencer discovery is more limited compared to some competitors, and users have reported occasional data inaccuracies in discovery and performance metrics.
🤝 Used by: Lacoste, L’Oréal, Samsung
✨ Review score: ★ 4.3/5 (G2), ★ 4.6/5 (Capterra), ★ 7.7/10 (TrustRadius)
📣 Testimonial: “Traackr’s benchmarking and reporting capabilities are unmatched. It gives us a clear view of how our influencer strategy performs compared to competitors.” – G2 Reviewer
6. Meltwater (formerly Klear)
🥇 Best for: Brands looking for a combined social media management and influencer marketing platform
🤔 What is it: Meltwater is an all-in-one platform that brings together influencer marketing, social media management, media monitoring, and consumer intelligence. It’s designed for brands—especially large ecommerce and enterprise teams—that want deep insights and reporting across multiple marketing channels.
🆓 Free trial: No
💵 Price: Unlisted (custom pricing)
💪 How it works: Meltwater allows brands to search for influencers, analyze audience engagement and reach, manage campaigns, track payments, and generate shareable reports. In addition to influencer marketing, the platform supports social publishing, media relations, and brand monitoring, making it a broader marketing intelligence solution.
👎 Potential drawbacks: Some key features—like analytics tracking, communication, and payments—require influencers to create a Meltwater account and authenticate their social profiles, which can create friction. Users also report a steep learning curve and clunky navigation, and the influencer database is smaller than many dedicated influencer marketing platforms.
🤝 Used by: Adidas, Estée Lauder, KAYAK
✨ Review score: ★ 4/5 (G2), ★ 7.8/10 (TrustRadius), ★ 4/5 (Capterra)
📣 Testimonial: “Meltwater provides powerful insights and reporting that help us understand influencer performance and campaign impact, though it does take time to learn and set up effectively.”
7. MightyScout
🥇 Best for: Tracking influencer campaign progress and results
🤔 What is it: MightyScout covers many aspects of influencer marketing, but its real strength lies in influencer relationship management. It helps you monitor campaign progress, track content, and measure results — making it easier to stay on top of everything.
🆓 Free trial: Yes
💵 Price: $99 – $749 per month
📱 Platforms: Instagram, TikTok, YouTube
💪 How it works: MightyScout lets you track how many influencers have posted, how many pieces of content are live, links clicked, and sales generated. You can automate status updates, generate tracking links for influencer gifting, and monitor Instagram Stories, Reels, TikToks, YouTube videos, and more. It also provides insights on influencer audiences, like top countries, cities, gender ratio, and age range.
👎 Potential drawbacks: MightyScout doesn’t handle influencer payments, so you’ll need a separate tool for that.
🤝 Used by: Craft, Lancôme, WHOOP
✨ Review score: ★ 4.7/5 (Capterra)
📣 Testimonial: “It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.” – Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad
8. Influencity
🥇 Best for: Adding customized information to individual influencer profiles
🤔 What is it: Influencity helps you organize and manage influencer relationships by categorizing creators, tracking their performance, adding personalized notes, and more.
🆓 Free trial: Yes
💵 Price: Not publicly listed on their website, but G2 reports three editions ranging from $318 – $798+ per month.
📱 Platforms: Instagram, TikTok, Twitch, YouTube
💪 How it works: Influencity lets you enrich influencer profiles with custom data — from interests to clothing sizes — making it easier to personalize conversations. You can create influencer lists to see combined KPIs, track audience overlap, and leverage 20+ data points for vetting, including fake followers, top mentions, hashtags, and audience demographics. The platform makes it easier to maintain detailed records, helping you build stronger, more efficient influencer partnerships.
👎 Potential drawbacks: Influencity doesn’t automatically track Instagram Stories or YouTube Shorts, so you’ll need influencers to share that data manually — which can be time-consuming at scale.
🤝 Used by: Air France, Pernod Ricard, Samsung
✨ Review score: ★ 4.6/5 (G2), ★ 4.8/5 (Product Hunt), ★ 4.2/5 (Capterra)
📣 Testimonial: “I love the immense amount of data aggregation on any given influencer or creator cross-platform.” – Michael Muse, Integrated Marketing Strategy Director
9. HypeAuditor
🥇 Best for: Finding and evaluating influencers on Twitch and X/Twitter
🤔 What is it: HypeAuditor is a data-driven influencer marketing platform designed to help brands discover, vet, and manage creators using in-depth analytics. With one of the largest influencer databases available (207.5+ million profiles), it stands out for its support of Twitch and X/Twitter alongside Instagram, TikTok, and YouTube.
🆓 Free trial: No
💵 Price: Unlisted (custom pricing)
💪 How it works: HypeAuditor lets you search for influencers across five social platforms using detailed filters, then analyze their audience quality, engagement rates, follower growth, and authenticity. Beyond discovery, the platform also supports outreach, relationship management, campaign tracking, and influencer payments.
👎 Potential drawbacks: HypeAuditor lacks built-in tools for managing influencer product seeding or Shopify orders, and influencer payments are handled via PayPal, which can lead to higher fees. Some users find the platform more expensive than competitors and note that certain metrics—like estimated post pricing or cost per engagement—can be misleading or difficult to interpret.
🤝 Used by: Dior, H&M, Philips
✨ Review score: ★ 4.6/5 (G2), ★ 4.3/5 (Product Hunt), ★ 4.8/5 (Capterra)
📣 Testimonial: “HypeAuditor gives us confidence in creator selection with deep audience insights and fraud detection. The data is powerful, especially when evaluating influencers at scale.” – G2 Reviewer
10. #paid
🥇 Best for: Fast, low-touch influencer recruitment
🤔 What is it: #paid isn’t a traditional influencer discovery tool. Instead, it lets you post campaigns and receive applications from pre-vetted influencers who have opted into its marketplace.
🆓 Free trial: No
💵 Price: Not listed on the website, but GetApp and TrustRadius report plans from $499 – $999 per month, with an enterprise-level plan at $2,499/month.
📱 Platforms: Instagram, YouTube, Facebook, TikTok
💪 How it works:
• Invite applications from a network of pre-vetted influencers to simplify recruitment.
• Receive recommendations for influencers who align with your brand and audience.
• Access lifestyle data on influencers, like upcoming purchases, life events, or new pets.
#paid’s database is much smaller than open-network platforms like GoMarketish, but if you only need a few collaborations, it’s a fast, efficient option. Influencers on #paid are actively looking for partnerships, so response rates are generally high. Simply share your campaign brief and start receiving applications from creators who think they’re a good fit.
👎 Potential drawbacks: With only around 20k influencers, #paid’s reach is limited — not ideal for niche audiences. Influencers on the platform may already work with multiple clients, which can make content feel less authentic.
🤝 Used by: H&M, Johnson & Johnson, Philips
✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)
📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer
11. InfluData
🥇 Best for: Finding influencers on Twitch
🤔 What is it: InfluData gives you access to over 20 million influencers across Instagram, TikTok, and YouTube, focusing on profiles with at least 2k followers. You can filter by audience demographics, location, gender, engagement, and more to find the right creators for your campaigns.
🆓 Free trial: Two-day trial available after taking a demo
💵 Price: From $799/month (Instagram only)
📱 Platforms: Instagram, TikTok, Twitch, YouTube
💪 How it works:
• Search millions of influencer profiles with 50+ filters, including keywords, location, follower count, engagement rate, and more.
• Use the AI text discovery tool to find creators based on content topics (e.g., “UK fitness influencers doing kettlebell workouts”).
• Browse a growing Twitch database of 100,000+ influencers.
• Track mentions of your brand or competitors to uncover relevant creators and campaign opportunities.
👎 Potential drawbacks: InfluData is pricey considering its lack of end-to-end campaign features and smaller database compared to some all-in-one platforms.
🤝 Used by: Deichman, Jack Wolfskin, Kia
✨ Review score: ★ 4.6/5 (Capterra)
📣 Testimonial: “We’ve been using InfluData for two years and are discovering more and more creators for our community.” – Hannah Sollé, Teamlead Influencer Marketing at hi!share.that
12. Heepsy
Best for: Free influencer discovery and analysis
What is it: Heepsy isn’t an end-to-end platform like GoMarketish or Upfluence — it focuses solely on influencer search and recruitment. If your main goal is finding brand-fit influencers, this could be the tool for you.
Free trial: No, but limited search and analysis tools are free
Price: Paid plans range from $89 – $369+ per month
Platforms: Instagram, TikTok, YouTube
How it works:
• Filter influencers by category, location, engagement, audience demographics, and more.
• Weed out fake followers with the built-in authenticity filter.
• Analyze audience details, including age, gender, language, and interests.
• Discover potential influencer partners within your existing followers.
• Reach out individually or in bulk using editable dynamic outreach templates.
Even with a free account, you can search by category, keyword, location, and engagement rate. Paid plans unlock advanced features like audience quality scoring, interest filters, and competitor collaborations.
Potential drawbacks: Heepsy’s database is relatively small at 11+ million profiles and is strongest in Spain. Its entry-level paid plan is limited, and the low-tier plan ($89/month) starts approaching the cost of full-service platforms like GoMarketish.
Used by: Birchbox, Carl’s Jr, Uber Eats
Review score: ★ 4.5/5 (Capterra), ★ 4.9/5 (Product Hunt), ★ 4.5/5 (G2)
Testimonial: “I really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.” – Olivia S, small business user
13. CreatorIQ
🥇 Best for: Influencer marketing analytics and reporting
🤔 What is it: CreatorIQ is a powerful influencer marketing platform designed for brands that want deep insights into campaigns and creator performance. Its advanced analytics, robust reporting, and integrations with other marketing and ecommerce tools make it ideal for data-driven teams managing complex campaigns.
🆓 Free trial: No
💵 Price: Not publicly listed; custom pricing
📱 Platforms: Instagram, YouTube, TikTok, Facebook, Pinterest
💪 How it works: CreatorIQ helps brands search and discover influencers, manage content creation, track campaign performance, and generate detailed reports. Its analytics tools give a clear picture of ROI, audience engagement, and campaign trends, while integrations with other marketing tools keep your workflow connected.
👎 Potential drawbacks: The platform has a smaller influencer database (~20 million) and users often report search results can be irrelevant. CreatorIQ can be complex and has a steeper learning curve than other tools, making it less suitable for brands new to influencer marketing. No monthly plans are available, and some users report occasional slow performance.
🤝 Used by: CVS, Nestle, Unilever
✨ Review score: ★ 4.7/5 (Cuspera), ★ 4.6/5 (G2), ★ 4.4/5 (Capterra)
📣 Testimonial: “CreatorIQ gives us powerful analytics and full visibility into our influencer campaigns. It’s a bit complex at first, but once mastered, it’s indispensable for scaling our marketing strategy.” – Customer review
14. Captiv8
🥇 Best for: Influencer marketing with built-in social listening
🤔 What is it: Captiv8 is an influencer marketing platform designed for mid-sized to large businesses and agencies. It combines influencer discovery, campaign management, and social listening, giving brands insights into both creator audiences and public sentiment. Its database includes over 15 million influencers, focusing on mid-tier and macro creators with 50K+ followers.
🆓 Free trial: No
💵 Price: Not publicly listed (custom pricing based on brand needs)
📱 Platforms: TikTok, Instagram, Facebook, X/Twitter, YouTube
💪 How it works: Captiv8 lets you search and filter influencers, access detailed audience and engagement analytics, track campaigns, and monitor brand sentiment across social media. It also integrates with ecommerce platforms like Shopify, WooCommerce, and Adobe Commerce to help measure ROI.
👎 Potential drawbacks: While Captiv8 covers a large number of influencers, its database is smaller than some competitors. Searches are filter-based only, with no AI-powered natural language search. Brands that primarily need influencer recruitment and management may find it more than they need.
🤝 Used by: American Express, Levi’s, Zara
✨ Review score: ★ 4.7/5 (G2)
📣 Testimonial: “Captiv8 gives us a clear view of influencer audiences and public sentiment. It’s a robust platform that combines discovery, insights, and campaign management all in one place.” – G2 Reviewer
15. TrendHero
🥇 Best for: Affordable influencer search, analytics, and outreach for Instagram
🤔 What is it: TrendHero is a cost-effective Instagram-focused influencer marketing tool. It helps small businesses and beginner marketers discover influencers, analyze their profiles, and conduct basic outreach — all without breaking the bank. It’s simpler than full-scale platforms like GRIN, but perfect for getting started with Instagram influencer campaigns.
🆓 Free trial: No (but a free-for-life plan with basic analytics is available)
💵 Price: Free-for-life plan for basic analytics. Paid plans start at $15.99/month, with Pro plans (for full influencer search across 110+ million profiles) from $39.99/month.
📱 Platforms: Instagram only
💪 How it works: Use TrendHero to filter influencers by 19 different criteria, analyze their engagement and audience authenticity, and reach out directly for collaboration. The interface is clean and easy to navigate, letting you quickly identify Instagram creators that fit your brand.
👎 Potential drawbacks: Limited to Instagram only. No features for campaign management, relationship tracking, content approvals, or influencer payments. Best for those who want simple search and analytics, not full-scale influencer marketing operations.
🤝 Used by: Arena, Franklin, Hyatt
✨ Review score: ★ 4.3/5 (G2)
📣 Testimonial: “TrendHero makes it easy to find and analyze Instagram influencers without the complexity or cost of larger platforms. Perfect for small businesses just starting out.”
16. Later Influence (formerly Mavrck)
🥇 Best for: Enterprise consumer brands seeking managed influencer marketing services
🤔 What is it: Later is primarily a social media management platform, but with its acquisition of Mavrck, it now offers Later Influence, a tool for end-to-end influencer marketing. Brands can handle influencer discovery, campaign management, gifting, and payments all in one platform. In addition, Later provides agency services for large brands that want to outsource their influencer programs.
🆓 Free trial: No
💵 Price: Unlisted; tailored for enterprise budgets
📱 Platforms: Instagram, Facebook, TikTok, Pinterest, X/Twitter
💪 How it works: Later Influence allows brands to:
• Discover influencers from a database of 10+ million creators
• Manage campaigns, track content performance on Instagram and TikTok, and handle gifting and payments
• Connect eCommerce stores via Shopify and automate affiliate link creation with Mavely
👎 Potential drawbacks:
• Smaller influencer database than some competitors, making niche or location-specific searches harder
• Limited content tracking beyond Instagram and TikTok
• Occasional data inaccuracies reported by users
• No monthly subscription options; pricing is enterprise-focused
🤝 Used by: American Girl, GoPro, Pottery Barn
✨ Review score: ★ 4.5/5 (G2), ★ 4.6/5 (Capterra), ★ 8.2/10 (TrustRadius)
📣 Testimonial: “Later Influence makes managing influencer campaigns much simpler, and their customer support is top-notch. It’s a solid choice if you’re looking for both software and managed services.”
17. NeoReach
🥇 Best for: In-depth influencer marketing analytics with optional agency support
🤔 What is it: NeoReach is a hybrid solution — part influencer marketing software, part agency. It’s designed for brands with substantial budgets who want deep insights into influencer performance, campaign analytics, and optional hands-off agency support.
🆓 Free trial: No
💵 Price: Plans start at $1,500/month; full pricing is not publicly disclosed
📱 Platforms: Instagram, TikTok, YouTube, Twitch, X/Twitter, Snapchat, Facebook
📇 Influencer database size: 2+ million
💪 How it works: NeoReach helps you identify macro-influencers with advanced search and filters, track performance across campaigns, analyze network, content, and audience data, and optionally leverage its agency team to manage outreach and execution. The platform pulls data from 400+ network endpoints, giving detailed insights on hashtags, content trends, demographics, sponsorships, and brand performance.
👎 Potential drawbacks: NeoReach is expensive and requires a minimum one-year commitment. Its influencer database is smaller than some competitors, and it may not suit smaller brands or teams running lightweight campaigns.
🤝 Used by: Airbnb, Honda, Walmart
✨ Review score: ★ 4.5/5 (G2), ★ 4.8/5 (Featured Customers)
📣 Testimonial: “NeoReach’s platform gives us unmatched insight into influencer performance and campaign analytics. With their agency support, we can run large-scale campaigns without the operational headaches.” – Featured Customer
Join 520+ brands that call GoMarketish the #1 influencer marketing platform
If you run influencer marketing for a your store, you really only have two options:
👉 Use a generic influencer platform that only does part of the job
👉 Use GoMarketish, a full end-to-end influencer marketing solution built specifically for brands
For us, the choice is obvious. And the 520+ brands already using GoMarketish agree.
Try GoMarketish for free today — no credit card required!
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GoMarketish Team
