Influencer Marketing Strategies for Christmas
- 9 mins
Did you know that 70% of shoppers are influenced by social media when making purchasing decisions during the holidays? Platforms like Instagram, TikTok, and YouTube have become digital marketplaces where holiday shoppers discover products, find gift ideas, and make purchases. With this in mind, influencer marketing is more important than ever for brands looking to stand out during the busy Christmas season.
Why Influencer Marketing Works During the Holidays
Influencers provide a personal connection that traditional ads often lack. During the Christmas season, their ability to craft authentic, festive content makes them the perfect partners for brands.
Influencer marketing can help your brand:
• Stand out in a competitive holiday market.
• Build trust through authentic recommendations.
• Drive holiday sales by inspiring gift ideas.
Whether through curated gift guides, unboxing videos, or holiday-themed campaigns, influencers bridge the gap between your products and consumer’s holiday needs.
How to prepare?
1. Make a List of Influencers
Start by identifying influencers who align with your brand and target audience. You can:
• Search manually on platforms like Instagram or TikTok using relevant hashtags (e.g., #ChristmasGifts, #HolidayDecor).
• Look for influencers who regularly engage with your niche and create holiday-themed content.
• Or you can also use a platform like GoMarketish to simplify this process, giving you access to a database of influencers with performance insights and direct contact options.
2. Prepare an Email or Outreach Plan
Coming up with a professional and engaging email is crucial for grabbing the attention of potential collaborators. Introduce your brand in a friendly yet concise way, and clearly outline the details of your campaign, including what you’re offering – whether it’s commission-based collaborations, free products, or other incentives.
End with straightforward instructions on how the influencer can proceed. For a more polished touch, consider designing a visually appealing email template that reflects your holiday branding.
3. Small Changes in Website Design
People love small things that reminds them of the Christmas season:
• Snowflakes, Christmas trees, and twinkling lights.
• Warm color palette with reds, greens, golds, and whites.
• Having a calls-to-action, like “Shop Now” or “Gift Ideas for Everyone” is also a great way to catch attention.
4. Set Up Discount Codes and Special Offers
Offering personalized discount codes for influencers to share with their followers can boost engagement and sales while giving the campaign an exclusive feel. Limited-time holiday bundles or perks like free shipping promotions are especially effective during the holiday rush. Not only do these strategies incentivize purchases, but they also provide a reliable way to track the performance of individual influencers.
5. Prepare Tracking Tools
Set up the tools you’ll need to measure campaign performance, such as:
• UTM Links: Track traffic and conversions from specific influencers.
• Affiliate Links or Discount Codes: Tie sales directly to each influencer’s efforts.
• Analytics Tools: Use tools like Google Analytics or in-platform insights to monitor engagement and sales metrics.
Don’t Forget About Your Own Social Media
While influencers play a significant role, your brand’s own social media presence is just as important. Continue posting engaging content regularly to keep your audience connected to your brand. Share behind-the-scenes looks, holiday-themed posts, and updates about your products or services. Consistent activity on your own platforms complements influencer campaigns and strengthens your overall holiday marketing strategy.
And Remember to Collect!
As you close out your holiday campaign, remember that the insights you gather this year will be invaluable for next year—and the years after. Track key metrics such as top-performing influencers, audience engagement, and the most effective types of content.
By collecting and organizing this data, you’ll have a solid foundation to plan even more successful campaigns in the future, helping you stay ahead of trends and continuously improve your strategies.
To sum it all up
Influencer marketing can be a powerful tool to boost your brand’s visibility and get sales during the holiday season. Remember to track your results, maintain strong relationships with your influencers, and collect valuable data for even more successful campaigns in the future. Most importantly, have fun! The Christmas season is a time for creativity and excitement all in all, right?
We Make The Difference.
GoMarketish Team
