How to Find Influencers for Your Brand or Product
- 10 mins
Let’s face it – everyone loves influencers! They’re the new wave of marketing. But here’s the catch: not every influencer is the right fit for your brand. If you want to find influencers who will actually get your products infront of the right audience, then you’re in the right place.
Here we’re going to learn how to find influencers that will really get your audience excited – and interested in buying your products!
What is an Influencer?
– Blogger –
– Social Media User –
– Celebrity –
– Thought Leader –
– Content Creator –
– Industry Expert –
We’ll mainly focus here on social media influencers, especially those active on Instagram. So, where do you begin finding them?
Tips for Finding the Right Influencers for Your Brand
Use Hashtags to Your Advantage
Hashtags are gold when it comes to finding influencers who are already talking about topics related to your brand. By searching trending or niche-specific hashtags, you can discover influencers who are creating content that resonates with your audience.
Want to take it a step further? Look at the posts under those hashtags to see if the influencer’s aesthetics align with your brand. Check out their engagement rates, too – don’t just go by follower count. Engagement is the key to knowing if they truly connect with their followers.
Check Out Instagram’s Explore Page
Instagram’s Explore page is like a treasure chest of popular content tailored to your interests. Based on what you like and interact with, Instagram will recommend influencers and posts that fit your style and niche. It’s a great way to stumble upon new creators who are already in your industry’s sphere.
Use Influencer Marketing Platforms
If you’re looking for a quick way to search for influencers based on your brand’s needs, platforms like GoMarketish are your best friend. These platforms allow you to search for influencers by niche, audience size, and engagement, making it so much easier to find the perfect match for your brand.
On GoMarketish, you can get detailed profiles of influencers, making it super easy to connect with them directly. It’s a great way to speed up your search and ensure you’re choosing influencers who genuinely align with your brand.
Don’t Forget About Google and Blogs
Sometimes the best influencers don’t have huge followings but instead have built a solid, engaged audience around their blog or website. By Googling your brand’s niche or keywords along with “blog,” you can find content creators who are already writing about topics that align with your products.
Bloggers often promote their content on social media, so you’ll be able to find their profiles and start building a relationship from there. Plus, reading their blogs can give you a feel for their voice and whether it matches your brand.
Micro-Influencers Are the New Black
Yes, influencers with millions of followers are great – but micro-influencers (those with between 10k and 100k followers) are where the magic really happens. Micro-influencers tend to have a more intimate connection with their followers, which means higher engagement and more personal recommendations.
These influencers may not have huge reach, but their followers trust them more and are more likely to take action on their recommendations. Plus, partnering with micro-influencers is usually much more affordable, so it’s perfect if you’re working with a smaller marketing budget.
Why Influencers Are So Important for Your Brand
Influencers are more than just “popular people” on social media – they are trusted voices in their niche. They’ve worked hard to build relationships with their audience, and when they talk about your brand, it doesn’t feel like an ad. It feels like a recommendation from someone the audience already trusts.
For brands, influencer marketing can be more impactful than traditional ads because it taps into those genuine connections. Whether it’s through a product review, tutorial, or casual mention, influencer content is seen as more authentic, which can lead to better brand awareness and increased sales.
How to Build Genuine Relationships with Influencers
The most successful partnerships happen when the collaboration feels natural. Before reaching out to an influencer, make sure their content aligns with your brand’s values and messaging. If the influencer genuinely likes your product or feels connected to your brand, their recommendation will come across as authentic and their followers will be more likely to trust it.
Don’t be tempted to work with influencers who just have huge followings but no genuine interest in your brand. Stay true to your brand’s voice and values, and seek out influencers who are genuinely passionate about your products. Their audience will be able to tell the difference!
How GoMarketish Makes It Easier
At the end of the day, finding the right influencer can feel like a lot of work, but it doesn’t have to be. Tools like GoMarketish take a lot of the heavy lifting out of the process. You can search through a database of influencers, filter by niche, engagement, location, and more to find the perfect match for your brand. It’s a great way to streamline the process, saving you time and energy while helping you find influencers who will help drive real results for your brand.
Whether you’re looking for micro-influencers or those with larger audiences, GoMarketish is the way to go.
Final Thoughts
Influencer marketing can work wonders for your brand, but finding the right influencers is key. Use hashtags, explore Instagram, and leverage platforms like GoMarketish to make your search easier and more effective. It’s not just about finding someone with a lot of followers – it’s about finding someone who aligns with your brand and can help authentically engage your audience.
We Make The Difference.
GoMarketish Team
