How to Find Influencers by Niche (Using Google Like a Pro)
- 5 mins
Finding the right influencer can feel like searching for a needle in a haystack, especially if you’re doing it manually. But what if we told you that one of the easiest (and free) tools you already use – Google – could help you discover niche specific influencers in minutes?
Use Google Search Like a Discovery Tool
Let’s get straight to it. Instead of typing “fitness influencers” and hoping for the best, you can use this format:
site:instagram.com "workout routine" "fitness coach"
What this means:
• site:instagram.com tells Google to only show results from Instagram.
• "workout routine" finds posts using that exact phrase — a common hook among fitness creators.
• "fitness coach" narrows it further to people who identify as such in their bios or content.
This gives you results that are actual creator profiles or posts, not articles or listicles.
Swap the Keywords for Any Niche
Once you understand the structure, it’s easy to experiment. Just change the phrases:
• For beauty:site:instagram.com "skincare routine" "beauty blogger"
• For pets:site:tiktok.com "dog toys review" inurl:@
• For food:site:instagram.com "meal prep" "healthy recipes"
•For fashion:site:tiktok.com "outfit ideas" inurl:@
Each one targets a real niche + real people creating. You can even add location-based keywords like “UK”, “LA”, or “Germany” to localize results.
Bonus Tip: Add Stats-Based Terms
Try including words like “followers,” “likes,” or even numbers to surface bios where influencers mention their stats.
Example:
site:instagram.com "fitness coach" "10k followers"
You might stumble upon micro-influencers who are the perfect fit for your brand — and not already overloaded with sponsorships.
Save Time with a Manual Tracker
If you’re doing this manually, make a simple tracker in Google Sheets, Notion, or Airtable with these columns:
• Name
• Platform
• Follower count
• Engagement level
• Contact info
• Notes
This makes it easier to filter and revisit potential collaborators.
Simplify This Entire Process with GoMarketish
Manual searching is great if you’re just starting out or exploring. But if you want to save time and go deeper, GoMarketish makes this entire process easier.
You can:
• Filter influencers by niche, location, audience data, and platform.
• Access over 9,8M+ real and AI creators.
• Organize campaigns and send messages directly from the platform.
We even help you track outreach and performance — no spreadsheet needed.
TL;DR — Google Is a Goldmine (If You Know How to Use It)
Don’t waste time scrolling aimlessly. Use targeted Google searches to discover influencers in any niche – and when you’re ready to scale, platforms like GoMarketish help you do it faster.
We Make The Difference.
GoMarketish Team
