15 Influencer Marketing Tools to Cover Every Task
- 19 mins
From hunting down influencers and sliding into DMs, to keeping track of collabs and monitoring live posts, sometimes it feels like an influencer marketer’s job never ends.
The upside? You don’t have to do it all solo. There are loads of handy influencer marketing tools out there that can take care of the boring, time-sucking stuff, so you can stay focused on the fun, strategic bits.
I’ve rounded up some of the best tools around, split into five easy categories:
• Everything-You-Need influencer marketing tools 🎯
• Outreach tools 🗣
• Management tools 🤝
• Search & discovery tools 🔎
• Payment tools 💰
Let’s jump in.
Everything-You-Need Influencer Tools
All-in-one influencer marketing tools give you everything in one place, from discovering the right influencers to managing partnerships and tracking campaign performance. If you’re looking to scale your influencer program, going all-in-one is usually the smartest move. Not only does it save time, but it can also be more budget-friendly than juggling a bunch of separate tools.
1. GoMarketish
Best for: End-to-end influencer marketing for brands
What is it: GoMarketish is your go-to if you want an affordable, all-in-one influencer marketing solution with top-notch integrations. From finding the right influencers to reaching out, vetting profiles, monitoring content, and measuring performance — you can do it all without switching tabs.
Free trial: Yes, 14 days, with usage limits.
Price: Paid plans start at $17.99/month (billed annually) or $28.99/month (billed monthly). 
GoMarketish Plans and Pricing
Platforms: Instagram, YouTube, TikTok
Top features: • Search and filter influencers across Instagram, TikTok, and YouTube.
• Access detailed analytics — audience demographics, performance — so you can vet influencers before reaching out.
• Connect your Gmail account to GoMarketish’s influencer inbox to quickly respond to messages, with bulk email templates and variables to save time.
• Collect influencer content, spot missing ad disclosures, and track campaign performance with GoMarketish’s tracking tools.
• Streamline influencer relationship management by creating lists, adding labels, notes, and statuses to each influencer profile.
While GoMarketish is an all-in-one platform, its influencer search tools are particularly powerful. Discover influencer on Instagram, TikTok, and YouTube. And because it’s an open-network database (not pre-vetted), you’ll always have fresh potential partners, no matter your niche or location.
2. Upfluence
🥇 Best for: Integrating with a wide range of third-party platforms
🤔 What is it: Upfluence is a well-known all-in-one influencer marketing platform that goes beyond the usual suspects. With support for a wide range of social platforms, AI-powered tools, and strong ecommerce integrations, it’s built for brands that want a more connected, end-to-end solution.
🆓 Free trial: Yes, but not self-serve
💵 Price: Not publicly available; pricing is custom-quoted. Expect annual plans to start at around $18,000 for an end-to-end solution.
📱 Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs
👎 Potential drawbacks: Upfluence’s search isn’t the strongest. The database covers around 9M+ verified influencers and 12M+ through its Creator Marketplace — smaller than some competitors. Another drawback is communication: all influencer messaging happens inside Upfluence, meaning one more inbox to check.
🤝 Used by: Benefit, HelloFresh, Revolut
✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)
📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded
3. Modash
🥇 Best for: Affordable influencer marketing with Shopify integration
🤔 What is it: Modash is an influencer marketing platform positioned as a cost-effective, all-in-one solution. It’s particularly popular with ecommerce brands thanks to its Shopify integration. Users can find influencers, send outreach, vet profiles, and track performance without leaving the platform.
🆓 Free trial: Yes, 14 days (with usage limits)
💵 Price: Paid plans start at $199/month (billed annually) or $299/month (billed monthly).
📱 Platforms: Instagram, YouTube, TikTok
👎 Potential drawbacks: One of the main limitations with Modash is that you can’t export influencer email addresses in bulk, which makes large-scale outreach more time-consuming. Its reporting and analytics features are also more basic compared to higher-end platforms, which can be restrictive for brands looking for deeper insights.
🤝 Used by: Ecommerce brands and Shopify stores
✨ Review score: ★ 4.7/5 (Cuspera), ★ 4.6/5 (G2), ★ 4.4/5 (Capterra)
📣 Testimonial: “Modash makes it easy to manage influencer campaigns in one place, though we sometimes find the search and export features limiting.” – Verified User Review
Tools for Influencer Outreach
Reaching out to influencers can be one of the most time-consuming parts of the job. From digging up email addresses and writing personalized pitches to tracking replies and remembering follow-ups, it’s a lot to keep on top of. That’s where influencer outreach tools step in. They take care of the repetitive, manual work so you can spend your time on what really matters.
4. FollowUpThen
🥇 Best for: Scheduling outreach follow-up reminders
🤔 What is it: Follow-ups are key to improving outreach response rates — but they’re also easy to forget. FollowUpThen solves this by sending you automated reminders at the exact date and time you choose. It’s a simple tool with a single purpose, and it does that job well.
🆓 Free trial: No
💵 Price: Free for up to 50 active reminders per month. Paid plans start at $4/month for individuals or $4/user/month for teams.
💪 How it works: Just add a time or date (e.g. 2days@followupthen.com) in the BCC field when sending an email. You’ll get a reminder in your inbox when it’s time to follow up with the recipient.
👎 Potential drawbacks: FollowUpThen doesn’t actually manage outreach — it only reminds you to send your next email. You’ll still need other tools for finding influencers, sending pitches, and tracking conversations.
🤝 Used by: IBM, Salesforce, Stripe
✨ Review score: ★ 5/5 (G2)
📣 Testimonial: “FollowUpThen lets you control your future inbox. It works on every platform, it’s intuitive, and once you start using it, the tool becomes second nature.” – Ari Meisel, Founder of Less Doing
5. Pitchbox
🥇 Best for: Sending personalized outreach messages at scale
🤔 What is it: Pitchbox is a link-building, PR, and influencer outreach platform designed for advanced outreach campaigns. It offers email sequencing, automated follow-ups, and customizable templates to help you scale influencer communication with less manual effort.
🆓 Free trial: Yes
💵 Price: $195 – $795+ per month
📱 Platforms: Blogs and websites
💪 How it works: Pitchbox makes it easy to build personalized email sequences with conditional logic and merge fields, schedule automatic follow-ups, and get reminders when it’s time to chase up unresponsive contacts. Its automation helps keep influencer outreach organized and consistent.
👎 Potential drawbacks: Price is the main sticking point. With entry-level plans starting at $195/month, you’re paying as much as some full-service influencer marketing platforms — but only getting outreach capabilities.
🤝 Used by: Dotdash Meredith, FreshBooks, Skyscanner
✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)
📣 Testimonial: “Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean, @Backlinko
6. BuzzSumo
🥇 Best for: Finding and pitching journalists in your niche
🤔 What is it: BuzzSumo is an influencer discovery and outreach platform built around journalists and thought leaders. It helps you identify writers, see what they’re publishing and sharing, and craft more relevant, tailored pitches.
🆓 Free trial: Yes
💵 Price: $199 – $999 per month
📱 Platforms: Instagram, X/Twitter, YouTube
💪 How it works: With access to 700,000+ journalists and their publications, BuzzSumo lets you discover who’s covering your niche and what topics they care about. You can save contacts, analyze their latest content, and even use AI tools to draft personalized pitches. Alerts make it easy to stay updated when a journalist publishes something new.
👎 Potential drawbacks: BuzzSumo is heavily geared toward journalists and media outlets. If your focus is purely on social media creators, this won’t be the right tool.
🤝 Used by: BuzzFeed, Expedia, HubSpot
✨ Review score: ★ 4.5/5 (Capterra), ★ 4.5/5 (G2), ★ 9.1/10 (TrustRadius)
📣 Testimonial: “I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.” – Rand Fishkin, Founder & CEO of SparkToro
Influencer tools to keep your partnerships organized
Managing a few influencers is simple enough, but once your program starts to scale, keeping track of content, measuring performance, and maintaining good relationships can quickly become overwhelming. That’s where an influencer management tool comes in, it handles the heavy lifting so you can focus on building strong partnerships.
7. MightyScout
🥇 Best for: Tracking influencer campaign progress and results
🤔 What is it: MightyScout covers many aspects of influencer marketing, but its real strength lies in influencer relationship management. It helps you monitor campaign progress, track content, and measure results — making it easier to stay on top of everything.
🆓 Free trial: Yes
💵 Price: $99 – $749 per month
📱 Platforms: Instagram, TikTok, YouTube
💪 How it works: MightyScout lets you track how many influencers have posted, how many pieces of content are live, links clicked, and sales generated. You can automate status updates, generate tracking links for influencer gifting, and monitor Instagram Stories, Reels, TikToks, YouTube videos, and more. It also provides insights on influencer audiences, like top countries, cities, gender ratio, and age range.
👎 Potential drawbacks: MightyScout doesn’t handle influencer payments, so you’ll need a separate tool for that.
🤝 Used by: Craft, Lancôme, WHOOP
✨ Review score: ★ 4.7/5 (Capterra)
📣 Testimonial: “It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.” – Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad
8. Influencity
🥇 Best for: Adding customized information to individual influencer profiles
🤔 What is it: Influencity helps you organize and manage influencer relationships by categorizing creators, tracking their performance, adding personalized notes, and more.
🆓 Free trial: Yes
💵 Price: Not publicly listed on their website, but G2 reports three editions ranging from $318 – $798+ per month.
📱 Platforms: Instagram, TikTok, Twitch, YouTube
💪 How it works: Influencity lets you enrich influencer profiles with custom data — from interests to clothing sizes — making it easier to personalize conversations. You can create influencer lists to see combined KPIs, track audience overlap, and leverage 20+ data points for vetting, including fake followers, top mentions, hashtags, and audience demographics. The platform makes it easier to maintain detailed records, helping you build stronger, more efficient influencer partnerships.
👎 Potential drawbacks: Influencity doesn’t automatically track Instagram Stories or YouTube Shorts, so you’ll need influencers to share that data manually — which can be time-consuming at scale.
🤝 Used by: Air France, Pernod Ricard, Samsung
✨ Review score: ★ 4.6/5 (G2), ★ 4.8/5 (Product Hunt), ★ 4.2/5 (Capterra)
📣 Testimonial: “I love the immense amount of data aggregation on any given influencer or creator cross-platform.” – Michael Muse, Integrated Marketing Strategy Director
9. Storyclash
🥇 Best for: Integrating existing contact details and campaign data
🤔 What is it: Storyclash is an AI-powered influencer marketing platform that covers influencer recruitment, market research, and reporting. Its standout feature, however, is influencer management — making it easy to organize and track your campaigns.
🆓 Free trial: No
💵 Price: Paid plans start at €750 per month
📱 Platforms: Facebook, Instagram, TikTok, YouTube
💪 How it works: Storyclash lets you upload existing campaign data and contact information, and enrich influencer profiles with customizable fields, labels, tags, and notes. Its drag-and-drop editing makes managing influencer information as easy as working in a spreadsheet — but without the clutter or risk of errors. The campaign planning dashboard shows who’s been contacted and who has responded, helping you stay on top of outreach.
👎 Potential drawbacks: Storyclash doesn’t handle influencer payments, so you’ll need a separate platform (like PayPal) to pay partners, which can make the workflow less seamless.
🤝 Used by: ADIDAS, Ford, Vodafone
✨ Review score: ★ 4.4/5 (G2), ★ 4.8/5 (Capterra)
📣 Testimonial: “We’ve found hundreds of super-fit influencers and implemented campaigns.” – Zeynep Doygun, Marketing Lead at Trendyol
Tools for Discovering Influencers and Creators
Finding the right influencers is crucial — if they don’t reach the audience you’re targeting, your campaign won’t hit its goals. This is definitely not the area to cut corners.
All-in-one platforms like GoMarketish make influencer discovery easier by letting you find, reach out to, and manage creators all in one place. With access to influencers on Instagram, YouTube, and TikTok, GoMarketish is a solid choice for scaling your influencer program, sending personalized outreach, tracking content, and even handling payments.
If you’re curious about other influencer search tools, here are some worth checking out:
10. #paid
🥇 Best for: Fast, low-touch influencer recruitment
🤔 What is it: #paid isn’t a traditional influencer discovery tool. Instead, it lets you post campaigns and receive applications from pre-vetted influencers who have opted into its marketplace.
🆓 Free trial: No
💵 Price: Not listed on the website, but GetApp and TrustRadius report plans from $499 – $999 per month, with an enterprise-level plan at $2,499/month.
📱 Platforms: Instagram, YouTube, Facebook, TikTok
💪 How it works:
• Invite applications from a network of pre-vetted influencers to simplify recruitment.
• Receive recommendations for influencers who align with your brand and audience.
• Access lifestyle data on influencers, like upcoming purchases, life events, or new pets.
#paid’s database is much smaller than open-network platforms like GoMarketish, but if you only need a few collaborations, it’s a fast, efficient option. Influencers on #paid are actively looking for partnerships, so response rates are generally high. Simply share your campaign brief and start receiving applications from creators who think they’re a good fit.
👎 Potential drawbacks: With only around 20k influencers, #paid’s reach is limited — not ideal for niche audiences. Influencers on the platform may already work with multiple clients, which can make content feel less authentic.
🤝 Used by: H&M, Johnson & Johnson, Philips
✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)
📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer
11. InfluData
🥇 Best for: Finding influencers on Twitch
🤔 What is it: InfluData gives you access to over 20 million influencers across Instagram, TikTok, and YouTube, focusing on profiles with at least 2k followers. You can filter by audience demographics, location, gender, engagement, and more to find the right creators for your campaigns.
🆓 Free trial: Two-day trial available after taking a demo
💵 Price: From $799/month (Instagram only)
📱 Platforms: Instagram, TikTok, Twitch, YouTube
💪 How it works:
• Search millions of influencer profiles with 50+ filters, including keywords, location, follower count, engagement rate, and more.
• Use the AI text discovery tool to find creators based on content topics (e.g., “UK fitness influencers doing kettlebell workouts”).
• Browse a growing Twitch database of 100,000+ influencers.
• Track mentions of your brand or competitors to uncover relevant creators and campaign opportunities.
👎 Potential drawbacks: InfluData is pricey considering its lack of end-to-end campaign features and smaller database compared to some all-in-one platforms.
🤝 Used by: Deichman, Jack Wolfskin, Kia
✨ Review score: ★ 4.6/5 (Capterra)
📣 Testimonial: “We’ve been using InfluData for two years and are discovering more and more creators for our community.” – Hannah Sollé, Teamlead Influencer Marketing at hi!share.that
12. Heepsy
Best for: Free influencer discovery and analysis
What is it: Heepsy isn’t an end-to-end platform like GoMarketish or Upfluence — it focuses solely on influencer search and recruitment. If your main goal is finding brand-fit influencers, this could be the tool for you.
Free trial: No, but limited search and analysis tools are free
Price: Paid plans range from $89 – $369+ per month
Platforms: Instagram, TikTok, YouTube
How it works:
• Filter influencers by category, location, engagement, audience demographics, and more.
• Weed out fake followers with the built-in authenticity filter.
• Analyze audience details, including age, gender, language, and interests.
• Discover potential influencer partners within your existing followers.
• Reach out individually or in bulk using editable dynamic outreach templates.
Even with a free account, you can search by category, keyword, location, and engagement rate. Paid plans unlock advanced features like audience quality scoring, interest filters, and competitor collaborations.
Potential drawbacks: Heepsy’s database is relatively small at 11+ million profiles and is strongest in Spain. Its entry-level paid plan is limited, and the low-tier plan ($89/month) starts approaching the cost of full-service platforms like GoMarketish.
Used by: Birchbox, Carl’s Jr, Uber Eats
Review score: ★ 4.5/5 (Capterra), ★ 4.9/5 (Product Hunt), ★ 4.5/5 (G2)
Testimonial: “I really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.” – Olivia S, small business user
Tools for Paying Influencers
Want to build stronger influencer relationships? It’s simple: pay them fairly and on time. But as your influencer program grows, handling payments can become a real headache — tracking invoices, sending them to finance, and chasing up late payments eats up hours of your time. That’s where an influencer payment tool comes in, helping you streamline the process and keep your partnerships running smoothly.
13. Tipalti
Best for: Building a self-serve payment portal for your influencer partners
What is it: Tipalti is a widely used payment platform designed to simplify and automate mass payouts. It helps you manage cross-border payments, taxes, and approvals with minimal manual work.
Free trial: No
Price: Accounts payable plans start at $99/month; pricing for mass payout plans is not publicly listed
How it works:
• Handle payments across 30+ currencies with built-in exchange rate management.
• Create a branded payee portal where influencers can onboard themselves, submit tax info, manage payments, and track payouts.
• Ensure tax compliance with Tipalti’s KPMG-approved tax engine.
Influencers register in your Supplier Hub and can upload invoices at the end of campaigns. Tipalti uses machine learning to prefill accounting and approval fields, leaving you to simply approve the invoice via email. You can even batch invoices to schedule grouped payouts, saving your finance team extra effort.
Potential drawbacks: Tipalti doesn’t integrate directly with ecommerce platforms like Shopify or WooCommerce.
Used by: Business Insider, Sensei, TaskRabbit
Review score: ★ 4.4/5 (G2), ★ 4.6/5 (Capterra)
Testimonial: “Before Tipalti, I often stepped in to help the accounting team at the transaction level because the volumes were too big. Now, I don’t need to – Tipalti can handle the volume from now on.” – Julia Yeo, Director of Accounting Operations at Matterport
14. Modash Payments
🥇 Best for: Scaling influencer campaigns with automated payments and built-in tax compliance
🤔 What is it: Modash Payments lets you manage influencer payouts with minimal effort. You create a single Modash invoice for your finance team, and the platform handles everything else — from individual payouts and bank transfers to tax compliance.
🆓 Free trial: No
💵 Price: Included with Modash Enterprise plans; pricing depends on transaction volume
💪 How it works:
• Track individual influencer payments from a single dashboard.
• Pay influencers in 36 currencies across 180 countries.
• Handle flat fees and performance-based payments without a separate affiliate tracking tool.
• Influencers upload their invoices via a link generated by Modash, and payments are processed once approved.
Creating an invoice takes roughly 30 seconds: enter the influencer’s name, email, payment amount, and contract, then send the link. Modash manages the rest, including approvals and disbursements, helping campaigns run more smoothly without finance bottlenecks.
👎 Potential drawbacks: Modash Payments is only available as part of the Enterprise plan, so it can’t be purchased as a standalone product.
🤝 Used by: Ground News
✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)
📣 Testimonial: “Using Modash’s payments product, influencers and managers are getting paid faster than ever (usually in 1–3 days). That improves all of our relationships. At the same time, our influencer marketing team can move much faster, without being blocked by finance.” – David Jiang, VP Finance at Ground News
15. Lumanu
🥇 Best for: Building custom influencer payment workflows
🤔 What is it: Lumanu acts as a middleman between your brand and influencer partners. Similar to Modash Payments, you add payouts, approve invoices, and either pay-as-you-go or prefund your account to handle influencer payments.
🆓 Free trial: No
💵 Price: Not publicly listed; depends on the number of influencer partners
💪 How it works:
• Assign granular roles for team members to create, approve, or send payouts.
• Set up dedicated wallets for individual campaigns or purchase orders.
• Import payment details from spreadsheets, CRMs, or marketing platforms with no repeat data entry.
• Fund your Lumanu account in your local currency and pay influencers in 100+ countries via SWIFT, ACH, SEPA, and more.
Lumanu is particularly useful for teams that need to control which employees can approve or send payments. Its wide range of integrations with accounting and project management tools makes it easy to slot into existing workflows.
👎 Potential drawbacks: Lumanu lacks direct integrations with ecommerce platforms, which can complicate automating performance-based payments.
🤝 Used by: Lyft, Notion, Walmart
✨ Review score: ★ 4.6/5 (Capterra), ★ 4.8/5 (Featured Customers), ★ 4.6/5 (G2)
📣 Testimonial: “Lumanu gives you time back to focus on what matters.” – Vickie Segar, Founder & CEO at Village Marketing
Features to look for in influencer marketing tools
Different brands have different needs. Some just want a simple way to search for influencers, while others are looking for a low-cost outreach tool. But if you’re serious about growing your influencer program, you’ll eventually need a platform that covers all the essential features:
• Large influencer database: The bigger the database, the more scalable your campaigns. Top platforms can have 10+ million influencer profiles, while smaller tools might only offer a few thousand.
• Influencer outreach at scale: Look for tools that support bulk sending, personalization, and ideally integrate with your existing email account.
• Detailed influencer analytics (no opt-ins required): To save time vetting influencers, you want access to audience demographics, locations, performance metrics, past collaborations, and more — all without having to reach out first.
• Relationship management tools: Your platform should act as a single source of truth, keeping track of conversations, past campaigns, links, and other key details.
• Campaign and content tracking: Prioritize platforms that automatically monitor live influencer content — including Stories — and pull in critical performance data like clicks, sales, and revenue.
• Influencer payments: Sure, you could pay influencers via PayPal. But automating payments through your platform is faster, less error-prone, and often cheaper.
While you can cobble together dedicated tools for each of these features, the most efficient and cost-effective approach is an end-to-end influencer marketing platform like GoMarketish.
Expand Your Influencer Marketing Program Using GoMarketish
Sure, GoMarketish isn’t the only end-to-end influencer marketing platform out there, but our features make it a top choice for any brand. With GoMarketish, you can:
• Streamline influencer product orders, create promo codes, manage links, and track clicks and redemptions with our market-leading integrations.
• Search a massive database of 10+ million influencers across Instagram, TikTok, and YouTube.
• Access high-value influencer data in our smart influencer marketing inbox, including past brand collaborations, performance metrics, personalized notes, and more.
• Save time with automated content tracking for all formats, even Stories.
• Benefit from affordable pricing, a full-feature free trial, and flexible month-to-month payment options.
We Make The Difference.
GoMarketish Team
